What a tragic affair - not the article or Martin's work - much more the newspaper. Multitudes of ads emotionally loaded with 'times tough?', 'bank won't touch you?'-type stuff.
This one I found especially off...
Make's you wonder how the creative meeting went... 'People surely won't click that we are encouraging people with potential emotional issues to buy alcohol and lots of it cheaper?'. All a bit like having a 4WD or Beer commercial during a 'reality' show about car accidents.
... it requires a response.
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