This week they had a nice snippet about Sydney metro demographics relating to the visiting of various galleries*. Once you get past the fateful typo of 'New South Wakes', the information is actually quite interesting. It was 'done' by Museums & Galleries New South Wales (http://mgnsw.org.au/) and includes the following:
'[Sydney] Metropolitan galleries have become a major tourism drawcard.'
'Around 30% of the audience is made up of international, interstate and regional visitors whose primary reason for visiting Sydney is to see the exhibitions.'
'Whilst blockbusters are the main reason (59%) for Sydneysiders to visit galleries, visitors from outside were most interested (62%) in the permanent collections.'
'97% (!) of all visitors expressed satisfaction at their overall gallery experience.'
I would be extremely interested to know how such a survey would play out here or in other 'major' cities.
* Sample size was 2239 and the included galleries were:
- Art Gallery of NSW (AGNSW)
- Artspace
- Australian Centre for Photography (ACP)
- Hazelhurst Regional Gallery
- Hurstville City Museum & Gallery
- Manly Art Gallery and Museum
- Mosman Art Gallery
- Museum of Contemporary Art (MCA)
- Object: Australian Centre for Craft and Design
- SH Ervin Gallery, National Trust Centre
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