It's easy to get trapped wondering what consumers want, and then being frustrated when you can't get what you cook up in front of the people who want to buy it.
It's easy to forget what industry wants.
...
If the industry can't make money selling what you're selling, why will they help you?
You can view these things as ridiculous peccadilloes. Or you can see them as parts of the system as permanent and as important as the gatekeepers who rely on them.
On the other hand, fall in love with the system and you might forget the end user. And we know how poorly that works.
And this from Phillip Adams, the balance of which will likely inspire many a wordsmith in the coming week:
Wipe the slate: an expression from the time when students scratched away on them, dusting them off for a new lesson. Just as a teacher wiped the blackboard. In life, we can't do it. We simply keeping adding layers of chalk and scratchings.
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