Saturday, November 29, 2008

The problem with generic shapes...

I saw an advert for the AFC this morning in the newspaper and through a printing 'anomaly' the yellow appeared very reddish. At first glance I'd assumed that it was something to do with a small American brand that's relaunching it's identity (as seen on Under Consideration). The AFC logo references the building's distinctive shape so it would seem more unfortunate than intentional.

I guess that's the problem with using simple forms in logo design. The worst example of this trap was back in 2005 when Quark got into trouble with their relaunch (see Under Consideration and Logo Design Love for this and other examples).

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